The Seafood Decision Guide was created for seafood consumers to know just how healthy each type of sea creature they are consuming. The chart features over 70 options, including Alaskan Salmon, shark and crab.
By clicking the silhouette of each fish, one can learn how sustainable the animal is, its OMEGA-3 levels and its mercury content. There is also a filter on the sidebar that allows one to choose at which level (high, moderate, low) of integrity of fish they are looking for. This clever idea helps people understand the dangerous levels of mercury in regional fish, as well as, the sustainability of wild caught animals. National Geographic's Seafood Decision Guide is a smart tool for any seafood indulgent.
Key Themes Behind This Trend
- Sustainable Seafood Consumption
- The Seafood Decision Guide trend highlights the opportunity for innovators to create new ways for consumers to gauge the sustainability of seafood they consume.
- Health Conscious Fish Consumption
- The emphasis on Omega-3 levels in the Seafood Decision Guide trend creates room for innovators to develop new ways to communicate the health benefits of various types of seafood
- Mercury Awareness in Seafood
- The Seafood Decision Guide trend creates an opportunity for businesses to create products or services that help consumers stay informed about unsafe levels of mercury found in different types of seafood.
Where This Applies
- Seafood Retail
- The Seafood Decision Guide trend presents an opportunity for businesses specializing in seafood retail to differentiate themselves by emphasizing sustainable and healthy fish options.
- Eco-friendly Packaging
- Given the Sustainable Seafood Consumption trend, there is potential for businesses in eco-friendly packaging to innovate and create more sustainable and recyclable packaging for seafood products.
- Seafood Education
- The Seafood Decision Guide trend suggests an opportunity for businesses in the seafood education industry to provide information on responsible fishing practices and healthy seafood consumption.
