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Personal Portable Submarines

The Scuba-Doo Makes Swimming Underwater Fuss-Free

— September 28, 2009 — Autos
If you're not a scuba diver but you think you'd enjoy looking at underwater creatures, this is the toy for you. The Scuba Doo (or Scuba Cycle) is meant for shallow waters where you can cruise around with it at 2.5 knots for over an hour. The Scuba Doo sells for $17,000 new, or used for $9,000 on JamesList.com.

Implications - Convenience is now key to most products, as majority of the population is constantly on the go. This has now even gone to the extent of underwater transport, allowing those interested in adventures below the waters the option of casually taking a submarine for a spin, potentially inspiring other companies to make their usually not-so-accessible products more attainable.
Trend Themes
1. Personal Submarines - The rise of personal submarine technology creates opportunities for recreational and tourism industries to cater to a growing demand for unique aquatic experiences.
2. Convenience Technology - The Scuba Doo demonstrates the increasing consumer demand for products that provide convenience, opening up possibilities for other industries to explore technological advancements that enhance user experience.
3. Accessible Luxury - The resale market for the Scuba Doo points towards a potential market for affordable luxury items among consumers who are seeking premium experiences but are conscious of their spending.
Industry Implications
1. Recreational - Personal submarines pave the way for the recreational industry to create innovative experiences for thrill-seekers who want to explore the ocean depths beyond traditional scuba diving.
2. Tourism - As personal submarines become more accessible, there is an opportunity for the tourism industry to tap into a new market of adventure-seeking travelers looking for unique experiences in exotic locations.
3. Resale - Thriving resale markets for luxury goods, such as the Scuba Doo, create opportunities for industries to explore innovative business models catered to consumers looking for high-end products at a more affordable price point.
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