David Mach reclaims Scrabble tiles, dominoes and postcards and turns them into works of art. The British sculpture likes to use unusual reclaimed or existing media such as match heads, coat hangers and more for his specialty structures.
David Mach was made a Fellow of the Royal Academy of Arts and has been sculpting a number of years.
Implications - The use of reclaimed materials in art and design resonates well with a wide audience of eco-conscious consumers; however, if these reclaimed materials are familiar pieces of iconic status, then the affected demographic expands tenfold. Designers, companies and ad agencies can all use familiar pieces to attract consumers on an emotional level.