Sporty Hi-Tech Windbreakers

The SCOTTeVest TEC Jacket 2.0 Boasts an Entertaining Hood

Recently unveiled during the 2013 Consumer Electronic Show (CES), the SCOTTeVest TEC Jacket 2.0 has captured people's attention due to its versatile construction and hi-tech capabilities. Designed to look like an ordinary windbreaker, it is nevertheless chock full of gadget goodies. For instance, it boasts a special pocket that houses a dock for iPhones as well as a RFID-blocking pouch.

But will get techies really excited when it comes to the SCOTTeVest TEC Jacket 2.0 is its hood-mounted heads-up display. By pulling down the visor, people will be able to access networked devices and augmented reality apps. The hood is also equipped with flat stereophonic speakers and a pair of noise-cancelling microphones.

The SCOTTeVest TEC Jacket 2.0 also recharges itself in various ways including magnetic induction, solar and kinetic sources.

Versatile Hi-tech Clothing
The trend of creating clothing with advanced technology capabilities opens up opportunities for innovative designs and functional features.
Hood-mounted Heads-up Displays
Hood-mounted heads-up displays provide a new way for people to access networked devices and augmented reality apps, creating opportunities for enhanced user experiences.
Self-charging Clothing
The development of self-charging clothing through magnetic induction, solar, and kinetic sources offers disruptive innovation potential in the wearable technology industry.

Where This Applies

Fashion/apparel
The fashion/apparel industry can explore incorporating technology into clothing to create versatile and functional designs that appeal to tech-savvy consumers.
Consumer Electronics
Consumer electronics companies can explore the integration of heads-up displays into clothing, opening up new market opportunities for wearable technology.
Renewable Energy
The renewable energy industry can collaborate with fashion/ apparel brands to develop self-charging clothing options, expanding the applications of renewable energy in everyday life.
SCORE
2.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 42%
Freshness 8%