Capturing the carefree and bohemian spirit of the brand, the Scotch and Soda Spring 2013 look book is filled with nostalgic images that will make you wish summer would come a little bit faster.
Shot by photographer Philippe Vogelenzang in downtown New York City with models Ashley Smith and Erik Anderson, the spring look book features the two models wearing casual outfits like T-shirts and sneakers. My favorite item from the catalogue has to be the tribal print blazer Smith wears with an all-black outfit; the look is cool, comfortable and perfect for a casual spring day.
Check out the Scotch and Soda Spring 2013 look book to prep for the fashion of warmer weather and longer days.
Why This Trend Is Growing
- Bohemian Fashion
- Disruptive innovation opportunity: Create a sustainable and ethical bohemian fashion line.
- Nostalgic Imagery
- Disruptive innovation opportunity: Develop a platform that allows users to easily create and share their own nostalgic photo collections.
- Casual Spring Style
- Disruptive innovation opportunity: Design a line of customizable, eco-friendly sneakers for the casual spring fashion market.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Use AI and machine learning to personalize the online shopping experience and suggest unique bohemian fashion pieces to each customer.
- Photography
- Disruptive innovation opportunity: Create a smartphone app that automatically applies nostalgic filters and effects to photos, catering to the growing demand for nostalgic imagery.
- Sustainable Fashion
- Disruptive innovation opportunity: Develop a platform that connects consumers with sustainable fashion brands, making it easier for them to discover and support eco-friendly clothing options.
