The Schon! #28 From Dawn Till Dusk editorial displays current, seasonal poolside looks with playful twists. In the series, photographer Tom Moran captured a series of props, apparel and accessories, all of which got at the funky, eclectic motifs that are evidently present in this display of contemporary fashion.
Stylist Coline Bach worked with models Elinor Weedon and Emily Smith. While chic magazines such as Schon! are often expected to focus on swimwear during the spring and summer seasons, Bach did so with over the top patterns and cuts that reinterpret classic beach-appropriate ensembles.
Bright pink spiral earrings and chunky alphabet necklaces speak to this reinterpretation. Moreover, an assortment of props including blowup dolphins and bright yellow rope reflect Bach's will to push the envelope.
Key Themes Behind This Trend
- Playful Poolside Fashion
- Opportunities for innovative designs and bold patterns in swimwear and beach accessories.
- Eclectic Motifs in Contemporary Fashion
- Exploring unconventional combinations of apparel and accessories for a unique and trendy look.
- Pushing the Envelope in Poolside Photoshoots
- Using unconventional props and bold styling choices to create eye-catching visuals and storytelling in fashion photography.
Where This Applies
- Fashion
- Incorporating playful and eclectic elements in swimwear, accessories, and prop design.
- Photography
- Experimenting with unconventional props and styling choices to create visually captivating poolside photoshoots.
- Advertising and Marketing
- Leveraging humor, bold patterns, and eye-catching visuals in poolside fashion campaigns to attract attention and engage consumers.
