Scented laundry products are often formulated to smell like meadows or freshly washed linen but consumers are being given more sophisticated options that are closer to their personal perfume preferences. The Laundress' collaboration with Le Labo is an example of this, as the pair combined the brand's best-performing detergent formula with the modern perfumery's Rose 31 and Santal 33 scents.
While Rose 31 combines 31 ingredients to create a masculine and feminine combination of notes, Santal 33 does the same with 33 ingredients, including cardamom, iris, violet, leather, cedar and sandalwood. As ever, the scented laundry detergents are designed to be powerfully whitening, color-preserving and stain-fighting, now with the addition of Le Labo’s top-selling fragrances.
Image Credit: The Laundress