Estée Lauder's new line of luxury perfumes includes ScentCapture Fragrance Extenders for long-lasting scents. The luxury beauty brand's latest collection comprises eight stock-keeping units. Dubbed the Estée Lauder Luxury Fragrance Collection, the series consists of bottles ranging from 40ml to 100ml sizes.
The brand's first entry into the fine fragrance market began in 1953 with the Youth Dew scent. Its new collection boasts thoroughly modern fragrances. According to Estée Lauder, its proprietary SccentCapture Fragrance Extenders technology gives each fragrance 12-hour wear. Consumers are thus reassured that they will remain smelling fresh all day long. The brand utilized third-party neurosensory studies to create a modern collection, which states that fragrances can evoke positivity, joy, and calmness.
Image Credit: Estée Lauder
Key Themes Behind This Trend
- Scentcapture Technology
- Opportunity to innovate by incorporating long-wear scent technology into other beauty and personal care products.
- Luxury Fragrance Collections
- Disruptive opportunity to create high-end fragrance collections with innovative scent blends and packaging design.
- Neurosensory Research
- Opportunity to utilize neurosensory studies to create unique fragrance blends for specific emotions or occasions.
Where This Applies
- Beauty
- Opportunity to incorporate long-wear scent technology into makeup and skincare products for extended wear time.
- Fashion
- Disruptive innovation opportunity to create scent-infused clothing or accessories for a long-lasting fragrance experience.
- Home Decor
- Opportunity to create fragrant home decor products with ScentCapture technology for long-lasting scents in the home environment.
