This Hair & Body Mist Shares the Scent of Moroccanoil
Laura McQuarrie — July 31, 2021 — Fashion
References: chatters & ellecanada
Those who love the signature scent of Moroccanoil in its hair care products will appreciate that the brand is releasing a dedicated fragrance. The Moroccanoil Brumes Du Maroc Fragrance Mist for the hair and body carries the aroma of warm amber and floral notes. Since the product is infused with argan, Vitamin E and a UV absorber, it is helpful for providing protection against sun exposure.
The hydrating and nourishing spray boasts benefits for the hair, body and senses, and it promises to take people on a sensorial journey through the Mediterranean. With the fragrance providing a sense of escape, the product will connect with consumers who are eager to travel and satisfy their growing wanderlust.
The hydrating and nourishing spray boasts benefits for the hair, body and senses, and it promises to take people on a sensorial journey through the Mediterranean. With the fragrance providing a sense of escape, the product will connect with consumers who are eager to travel and satisfy their growing wanderlust.
Trend Themes
1. Fragrance Mists - Creating fragrance mists that can be used on both hair and body offers an opportunity for beauty companies to provide consumers with multi-functional products that enhance the overall sensory experience of using personal care items.
2. Mediterranean-inspired Scents - Developing scents inspired by Mediterranean fragrances is a trend that beauty companies can leverage to evoke a sense of escape and satisfy consumers' desire for wanderlust.
3. Hair and Body Care Combinations - Combining hair and body care into a single product is a trend that offers an opportunity for beauty companies to address the growing demand for multi-functional personal care items that provide a more seamless beauty routine.
Industry Implications
1. Beauty - Beauty companies can capitalize on the trend of creating fragrance mists, using Mediterranean-inspired scents, and creating Hair and Body Care Combinations to offer consumers a more unique and multi-functional beauty routine.
2. Personal Care - Personal care companies can leverage the trend of combining hair and body care products into a single item to satisfy consumers' desire for multi-functional personal care products.
3. Travel Retail - Travel retail companies can capitalize on the trend of Mediterranean-inspired scents to offer consumers fragrances that evoke a sense of escape and satisfy their wanderlust while traveling.
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