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Frightening Literary Fashion

The Karmaloop Scary Stories to Tell in the Dark Tees are Terrifying

— October 19, 2011 — Fashion
Karmaloop just put out a line of awesome Scary Stories to Tell in the Dark shirts, just in time for Halloween! The tees celebrate the notorious children's books by Alvin Schwartz and feature their haunting illustrations by Stephen Gammel. Each Scary Stories shirt is printed on "antique white" Alternative Apparel shirts in both a men and women's version.

The Scary Stories to Tell in the Dark book series, published by HarperCollins, is a three-part scary stories series that was famously challenged in the 1990s by the American Library Association for its graphic violence and disturbing images. The Scary Stories collection celebrates American folklore of ghouls and ghosts, and these Scary Stories tees would make the perfect conversation piece for any wardrobe, especially in the Halloween season. Each shirt is a very limited run, and even features the corresponding Scary Stories tale printed on the inside of the shirt to stir your memory and inspire more Scary Stories this Halloween season.

Each illustration is notoriously graphic, and the Scary Stories they illustrate are truly frightening. Many children of the 1990s will remember these scary stories keeping them up at night. One of the most famous, 'The Red Spot,' is an American urban myth of a girl who discovers that the blemish on her face that appears to be growing rapidly is actually filled with spider eggs. At the conclusion of the story the boil opens, releasing hundreds of tiny spiders into her hot-water bath. These Scary Stories to Tell in the Dark Tees are available at Karmaloop. Illustrations were reproduced with permission by HarperCollins Publishers.
Trend Themes
1. Spooky Fashion - The popularity of Scary Stories to Tell in the Dark tees opens up a new market for fashion lines with horror-themed designs.
2. Nostalgic Merchandise - The success of this limited edition Scary Stories to Tell in the Dark tee line demonstrates a market for merchandise based on nostalgic childhood books, movies and TV shows.
3. Interactive Clothing - The inclusion of the corresponding Scary Story inside the shirt takes fashion to a new level of interactive experiences, presenting opportunities to incorporate wearable technology and interactive designs in clothing lines.
Industry Implications
1. Fashion - The Scary Stories to Tell in the Dark tee line is an opportunity for fashion designers to explore horror-themed designs as a new trend.
2. Merchandising - The success of this limited edition, nostalgia-inspired Scary Stories to Tell in the Dark tee line is an opportunity to create and market merchandise based on popular nostalgic books, movies and TV shows.
3. Wearable Technology - The inclusion of an interactive element in the Scary Stories to Tell in the Dark tee line is an opportunity to incorporate wearable technology and interactive designs in clothing lines that engage consumers in new ways.
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