Avant-Garde Chunky Sneakers

Rick Owens's DRKSHDW Gets a New Scarpe Cargo Sneaker Model

DRKSHDW, a sub-label of Rick Owens unveils a new sneaker model with the introduction of the Scarpe Cargo silhouette. The shoes are a high-top model and follow a utilitarian theme above all else.

This is informed by the cargo detailing and large zippered pocket right on the lateral side of the shoe. It covers half of the shoe from the top all the way to the bottom section. The shoes are complete in a black colorway with touches of 'Milk' tonal accents, predominantly seen at the laces, the chunky rubber role unit, and the interior lining. It also has a large toe bumper, tonal stitching details, and the notable patterned outsole that showcases a zig zag detail.

Image Credit: HBX

Cargo-inspired Sneakers
Opportunity to explore the utilization of cargo-inspired detailing in a wide range of sneaker styles.
Utilitarian High-tops
Exploring opportunities to create functional, yet fashionable high-top shoes with a utilitarian theme.
Chunky Sole Sneakers
Creating trendy, chunky sole sneakers with unique and eye-catching designs.

Where This Applies

Footwear
The footwear industry can incorporate the use of cargo-inspired detailing to create utilitarian high-top sneakers.
Fashion
The fashion industry can cater to the emerging trend of chunky sole sneakers with distinct designs.
Retail
Introducing cargo-inspired, utilitarian, high-top shoes with sleek designs can create an innovative trend in the retail footwear industry.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 13%
Freshness 11%

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