The Scarlett Johansson Mango SS 2011 Campaign features retro styling influenced by the 60s.
Against a clear blue sky, Scarlett brings back vintage nostalgia from the new the spring/summer line. Johansson dons busy patterned frocks, mod-styled peacoats and retro framed shades within this spread. This natural beauty actress makes for a stunning set of ads in the Scarlett Johansson Mango SS 2011 Campaign.
Implications - The recent recession had budget-conscious customers flocking to affordable thrift and vintage stores. This has led to the resurgence of retro fashions, which stylish consumers appreciate for their individuality and antiquity. Companies can contribute to this trend by developing products boasting vintage styles or materials.
What's Driving This Trend
- Resurgence of Retro Fashion
- Businesses can capitalize on the popularity of retro fashion by developing products boasting vintage styles or materials.
- Thrift and Vintage Shopping
- Opportunities lie in creating budget-friendly thrift and vintage stores to cater to the growing demand from budget-conscious customers.
- Nostalgic Marketing Campaigns
- Brands can embrace nostalgic marketing campaigns inspired by past eras to appeal to consumers seeking a sense of nostalgia and authenticity.
Who This Affects Most
- Fashion Retail
- Fashion retailers can tap into the nostalgia trend by offering a wide range of vintage-inspired clothing and accessories.
- Resale and Thrift
- The resale and thrift industry can benefit from the increased interest in retro fashion by curating unique vintage pieces for customers.
- Marketing and Advertising
- Marketing and advertising agencies can assist brands in creating nostalgic campaigns that resonate with consumers looking for a connection to the past.
