While the reveal of Apple's iPhone 6 and iPhone 6 Plus were undoubtedly exciting, some would argue it was 'Scarf Guy' who stole the show during the Apple Event keynote. Audiences tuning into the livestream were so captivated by the purple-clad man that a parody Twitter account has already been created. With the simple handle @KeynoteScarf, one tweet has been sent out into the Twitterverse so far.
Scarf Guy is well on his way to becoming an internet phenomenon with many other tweets making note of his stylish appearance, from Halloween costume suggestions to pop culture references to the Kim Kardashian video game and Lenny Kravitz. Even brands like Mike's Hard Lemonade are getting in on the action.