While the reveal of Apple's iPhone 6 and iPhone 6 Plus were undoubtedly exciting, some would argue it was 'Scarf Guy' who stole the show during the Apple Event keynote. Audiences tuning into the livestream were so captivated by the purple-clad man that a parody Twitter account has already been created. With the simple handle @KeynoteScarf, one tweet has been sent out into the Twitterverse so far.
Scarf Guy is well on his way to becoming an internet phenomenon with many other tweets making note of his stylish appearance, from Halloween costume suggestions to pop culture references to the Kim Kardashian video game and Lenny Kravitz. Even brands like Mike's Hard Lemonade are getting in on the action.
What's Driving This Trend
- Viral Keynote Moments
- Businesses can leverage unexpected and attention-capturing moments during presentations to create viral content that generates brand awareness and buzz.
- Social Media Parody Accounts
- Brands can embrace humor and create social media parody accounts based on trending topics to engage with their audience in a unique and entertaining way.
- Influencer Marketing
- Businesses can collaborate with social media influencers whose unexpected appearances during events can create viral moments and promote their brand.
Who This Affects Most
- Technology
- Tech companies can capitalize on viral moments during events to increase brand awareness and create buzz around their latest product releases.
- Marketing
- Marketing firms can help their clients embrace humor and create unique and engaging social media content based on trending topics to increase brand engagement and awareness.
- Entertainment
- Entertainment businesses can partner with social media influencers whose unexpected appearances during popular events can generate buzz for their upcoming projects and create a viral moment.
