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Relaxed Athletic Boxers

SAXX Underwear is a Perfect Fit for the Guys Who Love the Outdoors

— January 27, 2015 — Fashion
Developed as an ultra comfortable line of underwear for men, SAXX Underwear features patented internal mesh panels that provide contact-free support, making them ideal for a range of sports activities. Although "the pouch" is renowned as one of the most standout features of the underwear design, the modern boxers are also equipped with a moisture-wicking waistband, semi-compression and quick dry properties.

To ensure that the underwear is made from a breathable fabric, SAXX's Ultra Modern Fit Boxer is made with viscose, derived from natural plant cellulose fibers. Other styles in SAAX Underwear's Everyday collection include the 24 Seven, Vibe, Fiesta and Platinum, which are available in a wide range of colors and patterns suited to a guy who can appreciate design that's both stylish and comfortable to support a range of activities indoors or outside.
Trend Themes
1. Ultra Comfortable Underwear - Developing underwear that prioritizes comfort is a disruptive innovation opportunity within the apparel industry.
2. Contact-free Support - Designing underwear with patented internal mesh panels for contact-free support presents a disruptive innovation opportunity for the athleisure industry.
3. Moisture-wicking Technology - Incorporating moisture-wicking properties in underwear design presents a disruptive innovation opportunity within the sports apparel industry.
Industry Implications
1. Apparel Industry - Creating ultra comfortable underwear can introduce disruptive innovation opportunities within the apparel industry.
2. Athleisure Industry - Developing underwear with contact-free support can present disruptive innovation opportunities within the athleisure industry.
3. Sports Apparel Industry - Incorporating moisture-wicking technology in underwear design can introduce disruptive innovation opportunities within the sports apparel industry.
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