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Supportive Fan Fashion

Save Britney T-Shirt

— January 24, 2008 — Pop Culture
So we all know our favorite little train-wreck Britney Spears is still battling her demons on the LaLa Land front, but now there is something we can all do to save her. Yes 'Save' her.

A large group of online T-shirt stores are now stocking their own 'Save Britney' t-shirts. Celebrities are also cashing in on the action with celeb mocker Perez Hilton and frock rocker Chris Cocker sending their love via shirt-space. If the shirt isn't for you, or you're just not too sure about confessing your undying support for the mistress of trash, why not try a thong? It's much more suited to its trashy inspiration source!
Trend Themes
1. Online Celebrity Support - The trend of online T-shirt stores stocking 'Save Britney' t-shirts shows the opportunity for online platforms to capitalize on celebrity fandom and support movements.
2. Celebrity Merchandise - The emergence of celebrities like Perez Hilton and Chris Cocker endorsing and selling 'Save Britney' t-shirts indicates the potential for celebrities to diversify their income streams through merchandise partnerships.
3. Expressive Fashion - The popularity of Save Britney-themed thongs suggests a market for provocative and controversial fashion items that allow individuals to express their opinions and support through clothing choices.
Industry Implications
1. E-commerce - The online T-shirt stores stocking 'Save Britney' merchandise highlight the potential for e-commerce platforms to cater to niche fan bases and support movements through merchandise sales.
2. Fashion - The emergence of 'Save Britney' t-shirts and thongs as fashion items demonstrates the opportunity for the fashion industry to tap into pop culture moments and create statement pieces.
3. Celebrity Endorsements - The involvement of Perez Hilton and Chris Cocker in selling 'Save Britney' merchandise showcases the potential for businesses to collaborate with influencers and celebrities to boost sales and brand awareness.
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