No more messing around with soya sauce and sushi dipping! The sauce dispensing chopsticks may remind you of your pipette from chemistry class, but at $21, they make a pretty entertaining gift.
Implications - Consumers appreciate products that help make their lives easier. The advantage of an idea like this is that it is simple, effective and very user-friendly. Companies that find simple ways to enhance everyday items succeed at providing their customers with something that they both need, want and appreciate. The smartest businesses are those that know they don't need to reinvent the wheel in order to impress consumers with their ingenuity. Sometimes simple updating a common existing product is innovative enough.