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Brand Techspectations

Samsung Dictates Things To Come at CES 2010

— February 3, 2010 — Tech
Samsung really did their best to raise the bar at CES 2010. Many different devices were displayed such as the amazing flatscreen panels that Samsung had available on the auditorium floor. Another innovation Samsung is working on is a multi-device app store. Details are still in development, however Samsung is doing their best to develop apps, not only for the mobile phone market, but also for the television market as well. Many of these television apps will be controlled from your remote control.

Speaking of televisions, Samsung is also working on developing the world’s first 3D plasma television that is scheduled for release in 2010. Some of the prototypes that were shown during CES 2010 included a 23 inch plasma television that had the width of (drumroll please) A PENCIL! It will even have a sensor to detect when a user is approaching the television, and removing the front panel controller. Dreamworks and Technicolor will be partners in working on the 3-D content for the televisions. A 3-d blueray player is also in the works as well.

Samsung is also set to introduce the world’s first mobile television that will bring television capabilities to the mobile phone (only thing is, I’m not sure if Japan has already developed this type of technology. Of course, it could have been a Samsung affiliate that introduced this in Japan).

Many amazing things are happening at Samsung, and the world will be waiting with baited breath as the whole thing unfolds.
Trend Themes
1. Multi-device App Stores - Samsung's development of a multi-device app store shows potential for creating a platform for all kinds of devices and could disrupt traditional app stores.
2. 3D Plasma Televisions - Samsung's development of the world's first 3D plasma television could disrupt the television industry, potentially leading to more advanced 3D technology in households.
3. Mobile TV - Samsung's development of the world's first mobile television could disrupt the mobile phone industry as it could attract users with television capabilities, forcing other phone manufacturers to keep up.
Industry Implications
1. Technology - With Samsung's innovative developments in app stores, 3D televisions and mobile TV, the tech industry could greatly benefit from disruptive innovation opportunities.
2. Entertainment - Samsung's development of the 3D plasma television, along with Dreamworks and Technicolor's partnership in creating 3D content, shows potential disruption in the entertainment industry.
3. Telecommunications - Samsung's development of mobile TV could disrupt the telecommunications industry, potentially forcing other phone manufacturers to create similar products.
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