Toronto's popular Sam James Coffee Bar is known around the city for its high-quality product and stylish aesthetic. In an effort to help its customers sport their fandom for the shop, Sam James released merch that serves as a fashionable extension of the brand.
Among many things, 2020 highlighted the importance of buying local, and those looking to support their favorite independent coffee shop often did so through purchasing more than just beans. Capitalizing on this, Sam James has launched an eclectic and energetic merchandise line that ranges from T-shirts to laptop stickers. Understanding the current climate, the line also includes masks and tote bags. What makes this line stand out, is the t-shirt offerings that represent the different shop locations, enabling customers to support their favorite neighborhood.
Image Credit: Sam James Coffee Shop
Sam James Coffee Shop Has Merch That's as Stylish as Its Stores
Ellen Smith — December 11, 2020 — Business