Sam Edelman's Debut Fragrance is Made for Everyone
Francesca Mercurio — August 31, 2021 — Fashion
References: yahoo
Footwear and clothing brand, Sam Edelman, announced its debut fragrance called Signature. Signature by Sam Edelman is an eau de parfum and will launch at Macy's and through Scent Beauty on September 15. The scent was by perfumer Frank Voekl and was designed with a broad customer base in mind. The eau de parfum is completed with notes of sandalwood, heartwoods, and florals.
The scent was inspired by Mr. Edelman's wife Libby, whose lifestyle, likes, and dislikes inspired the fragrance. The brand hopes this new scent introduces a whole new customer to Sam Edelman. Venturing into fragrances was the perfect way to do so, seeing that a scent is much more universal than a pair of shoes.
The scent was inspired by Mr. Edelman's wife Libby, whose lifestyle, likes, and dislikes inspired the fragrance. The brand hopes this new scent introduces a whole new customer to Sam Edelman. Venturing into fragrances was the perfect way to do so, seeing that a scent is much more universal than a pair of shoes.
Trend Themes
1. Universal Fragrances - Brands expanding into the fragrance industry to reach a wider customer base by offering scents that are appealing to a broad audience.
2. Inclusive Marketing - More companies are creating products that appeal to a diverse range of people, promoting inclusivity, and diversity in their advertising campaigns.
3. Collaborations in Fragrance Industry - Collaboration between brands, celebrity and artists in the fragrance industry is an emerging trend, especially in the development of gender-neutral scents.
Industry Implications
1. Fashion and Apparel - Brands in the fashion and apparel industry are expanding their product line by venturing into fragrance development to enhance their customer experience.
2. Cosmetics - Companies in the cosmetics industry are focusing on creating inclusive brands and product lines to cater to a broader range of consumers and promote inclusivity.
3. Retail - Retailers are collaborating with brands on exclusive launches to drive higher sales and revenue, especially for limited editions and high-end products.
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