Softly Enclosed Seating

Salangban by Seung Yong Song Looks Like a Chinese Lantern

Solitude can be a rare occurrence for those who live in urban settings, but Salangban by Seung Yong Song provides a peaceful place for quiet relaxation and reflection. Interestingly enough, however, this cocooned seat was inspired by the cottage in which the Korean designer grew up. He writes, "There was no fence or gate where I used to live before. Opening the doors, the cottage became one altogether with [...] nature. [...] By opening and closing the door, space is connected or divided. Even within an extensive space, it is possible to create a cozy space of own."

Like a Chinese lantern, Salangban by Seung Yong Song features wooden beams that are covered from within with sheer fabric. When completely closed and inhabited, the seat looks like it is glowing.

Enclosed Seating
Designing enclosed seating for urban dwellers can provide a space for quiet relaxation and reflection through peaceful solitude.
Innovative Cocoon Design
Creating a cocooned seat that is inspired by nostalgic childhood memories can evoke powerful emotions in users, making it a potential disruptive innovation opportunity.
Nostalgic Design
Designing products that are inspired by designer's own experiences can create a powerful emotional connection with users and provide a disruptive innovation opportunity.

Where This Applies

Furniture
Opportunities exist for furniture companies to create enclosed seating for urban dwellers, which can provide a cozy and comforting space for solace and introspection.
Home Decor
Home decor companies can take inspiration from nostalgic childhood memories while designing products that provide a powerful emotional connection with users.
Interior Design
Interior design companies can create innovative designs for cocooned seats that evoke powerful emotions in their users, thereby disrupting the traditional seating market.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 20%
Freshness 8%