Futuristic 50s-Inspired Menswear

Saint Laurent Menswear for S/S 2014 Revamps Classic Rocker Looks

Classic rock lovers will find the summer/spring 2014 line for Saint Laurent menswear mind-blowing. The Saint Laurent Paris runway show is nostalgia-inducing, with 50s-resembling ambiance in everything from the music to the collection.

The set is dark for the first three minutes, with nothing but the flickers of camera flashes and trance-like sounds. The show’s soundtrack has a 50s feel, especially the opening song by chamber-pop singer Sam Flax that consists of screeches of an electric guitar infused with a bit of funk. Decorated with bamboo-esque bars and grid-like lights, the set feels comfortable, but the pieces that run down the catwalk are more overwhelming. 

Immaculately put together, the models are sporting studded leather jackets, glitter, glossy reds and animal prints and even some red handkerchiefs around the neck. Rockerish details like distinct black stretcher earrings or the buckles on pointy “winklepicker” shoes are accentuated.

Vintage-inspired Menswear
There is an opportunity for designers to create new collections inspired by classic styles from different eras.
Revamped Retro Music
Music producers can create new tracks that combine classic rock sounds with modern elements.
Fusion of Styles
The blending of different styles from various eras is a trend that could be explored by designers and influencers.

Industries Being Reshaped

Fashion
The fashion industry can explore vintage-inspired collections for upcoming seasons, utilizing classic styles of different eras.
Music
Music industry professionals can create new tracks that are a fusion of classic rock elements with modern sounds and technology.
Influencer Marketing
Influencers can focus on showcasing and blending styles from different eras to inspire new fashion trends.
SCORE
3.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 72%
Freshness 8%

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