Sainsbury's lego cards are positioned to heighten the in-store experience for shoppers, offering a unique and immersive approach to consumer loyalty.
Shoppers are rewarded with packs of cards for every £10 spent, whether online or in-store. While each pack contains four cards, there are 140 cards total, creating endless combinations to excite shoppers post-purchase. Moreover, this experience becomes more enjoyable for children, motivating parents to spend more money at the chain.
In addition to offering unique collectables, these cards boast educational facts that teach the reader the importance of the four food groups, nutrition, as well as details on where ingredients from Sainsbury's products are sourced.
Last time Sainsbury's launched its cards, over four million were collected by shoppers.
Image Credit: Sainsbury's