Jordan Brand and Travis Scott continue to grow their partnership with the latest Sail Black colorway to join its roster detailing the Air Jordan 1 Low sneaker model in women's sizing this time around. It is detailed with the signature reversed Swoosh seen on the lateral side of the shoe and marked with a contrasting color palette that blends together the hues of black, red, sail, and white across the silhouette.
The base foundation of the shoe starts off with white leather and it is accented with overlaying details of sail that make up the midsole, laces, and the Swoosh emblems. Pops of red are seen throughout the co-branding details at the tongue and heel sections.
Image Credit: Zsneakerheadz
Why This Trend Is Growing
- Monochromatic Retro Collab Sneakers
- The collaboration between Jordan Brand and Travis Scott presents an opportunity in the fashion industry for creating exclusive sneaker designs.
- Signature Reversed Swoosh Detailing
- Reversed Swoosh detailing on sneakers presents an opportunity for footwear companies to create unique and distinctive designs.
- Color Palette Blending
- Blending contrasting color palettes on sneakers opens up opportunities for designers to create new and exciting designs.
Industries Being Reshaped
- Footwear
- The footwear industry has the potential to create more collaborative designs with artists and designers for more variety for customers.
- Fashion
- The fashion industry can capitalize on the recent surge in retro designs by creating more collaborations and limited-edition items.
- Sports Merchandise
- The sports merchandise industry can appeal to a wider audience by collaborating with popular music artists and designers, creating unique and stylish merchandise.
