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Ritualistic Cleaning Products

The HausWitch LightHaus Sacred Ground Floor Cleaner is Plant-Based

— January 14, 2021 — Eco
The HausWitch LightHaus Sacred Ground Floor Cleaner is a plant-based cleaning product that is formulated for grounding and protection. The product boasts a Spruce and Arborvitae scent and is gentle and safe on all floors. In addition to its tree of life Arborvitae ingredient that is known for its calming effects and antiviral and immune-boosting properties, the product also features black tourmaline essence that is said to repel negative energy.

"Made with sustainably harvested, pure and therapeutic-grade arborvitae, fir, and cedar wood essential oils," this cleaning product is inspired by magical spell rituals, something Salem-based retailer HausWitch specializes in. The retailer is also home to beauty essentials, home decor, books and more products geared toward modern practicing witches and those looking to learn more about spell work.
Trend Themes
1. Plant-based Cleaning - The rise in popularity of plant-based cleaning products offers opportunities for innovative formulations and eco-friendly packaging.
2. Magical-inspired Products - The trend towards magical-inspired products presents opportunities for unique branding and messaging that resonates with modern practicing witches and those interested in spirituality.
3. Energy-cleansing Products - The increasing interest in energy-cleansing products offers opportunities for incorporating healing properties into cleaning and self-care products.
Industry Implications
1. Cleaning Products Industry - Cleaning product companies can tap into the demand for eco-friendly, sustainable, and plant-based products by developing new formulations and packaging options to stand out in the market.
2. Self-care Industry - The self-care industry can incorporate elements of spiritual or energy cleansing by creating products that focus on grounding and protection, as well as offering unique experiences for their customers.
3. Home Decor Industry - Retailers in the home decor industry can explore the trend towards magical-inspired products by incorporating elements of spirituality and offering products that align with modern witchcraft aesthetics.
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