Korean model (and a personal favorite) Daul Kim appears in the Russh editorial ‘I Want You to Want Me.’ Photographed by Beau Grealy, the stripped-down shoot appears in the Australian magazine’s 31st issue.
Fashion editor Stevie Dance imagines a bleached-blond and indifferent Kim roaming around a seedy motel in outfits by Preen, Louis Vuitton, Dries van Noten and Christopher Kane. The editorial was shot in a Jersey roadhouse where a complimentary tin of Beefaroni awaited guests in every room—classy.
What's Driving This Trend
- Seedy Motel Fashion
- Opportunities in designing clothing lines and accessories that blend with seedy motel themes.
- Indifferent Fashion Models
- Disruptive innovation ideas for models that exude more indifference and grit.
- Jersey Roadhouse Shoots
- Opportunities for creating fashion photo shoots in unconventional settings such as low-cost motels.
Who This Affects Most
- Fashion
- The fashion industry can leverage this trend to create collections around seedy motel decor and styles.
- Modeling
- Agencies and photographers can explore new opportunities in hiring models who embody indifference and gritty personas.
- Hospitality
- Brands in the hospitality industry could use this trend to create retro experiences in old motels and roadhouses.
