Seedy Motel Spreads

Clean the Sky - Positive Eco Trends & Breakthroughs

Model Daul Kim in the Russh Editorial 'I Want You to Want Me'

— October 27, 2009 — Fashion
Korean model (and a personal favorite) Daul Kim appears in the Russh editorial ‘I Want You to Want Me.’ Photographed by Beau Grealy, the stripped-down shoot appears in the Australian magazine’s 31st issue.

Fashion editor Stevie Dance imagines a bleached-blond and indifferent Kim roaming around a seedy motel in outfits by Preen, Louis Vuitton, Dries van Noten and Christopher Kane. The editorial was shot in a Jersey roadhouse where a complimentary tin of Beefaroni awaited guests in every room—classy.

Trend Themes

  1. Seedy Motel Fashion — Opportunities in designing clothing lines and accessories that blend with seedy motel themes.
  2. Indifferent Fashion Models — Disruptive innovation ideas for models that exude more indifference and grit.
  3. Jersey Roadhouse Shoots — Opportunities for creating fashion photo shoots in unconventional settings such as low-cost motels.

Industry Implications

  1. Fashion — The fashion industry can leverage this trend to create collections around seedy motel decor and styles.
  2. Modeling — Agencies and photographers can explore new opportunities in hiring models who embody indifference and gritty personas.
  3. Hospitality — Brands in the hospitality industry could use this trend to create retro experiences in old motels and roadhouses.
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