With warmer weather just around the corner, Brooks Running recently expanded its portfolio with the introduction of the new Run Within Collection. The new capsule is the brand's first foray into a non-running focused line and boasts gear that works on the run, at the gym, and anywhere else your sweat sessions take you.
The Run Within Collection features new tops, bottoms, and layers that are built for the run, while also meeting the demands of a broader exercise regimen. Some standouts from the collection include the Run Within Crop Tank, the Run Within 7" Linerless Short, and the Run Within 7/8 Tight -- to name a few. The entire collection is now available to purchase online, with styles for both men and women.
Why This Trend Is Growing
- Multi-functional Activewear
- The rising trend of activewear designed for multiple types of exercise and activities presents an opportunity for brands to expand their target market.
- Non-sport Specific Collections
- The trend towards activewear collections that cater to a broader range of fitness activities allows brands to reach a wider demographic and increase revenue streams.
- Sustainability in Activewear
- Consumers are increasingly conscious about sustainable and eco-friendly products, creating an opportunity for sustainable activewear to gain market share.
Industries Being Reshaped
- Athletic Apparel
- The functional activewear trend presents an opportunity for athletic apparel brands to expand into multi-use activewear collections.
- Fitness Equipment
- The multi-functional activewear trend is creating opportunities for fitness equipment brands to develop equipment that can be used for multiple types of exercises.
- Sustainable Fashion
- The growing trend towards sustainable activewear presents opportunities for sustainable fashion brands to expand into the activewear market.
