Whether a woman is purposefully destroying her hair because she simply doesn't care or has given up because she feels its a lost cause, the Rudy Hadisuwarno ad campaign shows that both behaviours need to be corrected as soon as possible. And it can be with the help of this beauty product. Designed specifically for dry and damaged hair, Rudy Hadisuwarno ensures that women don't have to treat their coifs like like brooms, doormats and toilet brushes any longer.
The Rudy Hadisuwarno ad campaign was conceived and executed by ad agency DM Pratama Communications, which is based in Jakarta, Indonesia. It was creative directed by Maria Sum and Devyta Ariessandy with photography by Nurulita and retouching by Panji Simanjuntak, Ubaidillah and Thoriq Yasirrahman.