I bloomin love this Channel 4 Ident which - not surprisingly - has never made the screens. The whole series of these idents are directed brilliantly and really enjoyable to watch. But throw in some seriously hard core swearing by the celebs and it is lifted to a whole new level. Channel 4 rules for allowing this to be released - be it only on the internet.
Implications - For some consumers, celebrity culture is very engaging. Celebrities are seen as representing perfection, so when they misbehave, it's very engrossing because it's out of the ordinary. By subverting expectations, companies can create campaigns that are far more engaging for consumers. These types of campaigns have a greater chance of going viral and spreading naturally.
Why This Trend Is Growing
- Celebrity Misbehavior
- Create campaigns that subvert expectations and involve celebrity misbehavior to engage consumers.
- Engaging Content
- Develop engaging campaigns that break from the norm and create buzz around a brand or message.
- Viral Marketing
- Employ unconventional tactics to generate buzz and create a viral marketing campaign.
Industries Being Reshaped
- Advertising
- Opportunities for ad agencies to develop unconventional campaigns centered around celebrity misbehavior.
- Entertainment
- Create content that subverts expectations and involves celebrity misbehavior to generate buzz and increase engagement.
- Social Media
- Leverage unconventional tactics and celebrity misbehavior to create viral social media campaigns that increase brand awareness.
