The Ruby Spring 2011 collection puts together bright colors and flowing pieces to create an overall sweet look. The many dresses are fresh and girly available in simple spring prints. The blue and white polka-dotted â€œBilly Dressâ€ is my favorite from the collection. The summer lookbook also features classy loose shorts paired with ruffles and cropped tops. The Ruby Spring 2011 collection stays within a soft neutral palette.
Implications - As North American media becomes saturated with highly sexualized imagery, consumers have now grown apathetic towards sex-based advertising. Advertising campaigns that emphasize conservation and classiness instead are garnering much more attention from the general public.