In collaboration with celebrity stylist and adidas Runners Captain Kwasi Kessie, the sports giant announced a new exclusive take on its RPT-01 Sport On-Ear headphones.
The updated design takes inspiration from Kessie's love for New York, his home city, and the energy that it's packed with. With a sleek black, blue, and white colorway that features a modern snake print over the leather head band, the headphones are a versatile piece that seamlessly transition from the city streets to the gym. Like all RPT-01 headphones, they boast a sweatproof design, simple controls, and Bluetooth connectivity.
Just 50 pairs of the hand-customized headphones will be available to consumers, who can enter to win a pair by running Kessie's favorite route through the adidas Running app.
Image Credit: adidas
What's Driving This Trend
- Celebrity Collaboration Headphones
- Brands can explore collaboration opportunities with influential personalities to create exclusive variants of their products enhancing brand image and customer engagement.
- Limited Edition Products
- Manufacturers can attract customers by releasing limited editions of their successful products, creating urgency and exclusivity for those wanting to obtain one.
- Personalized Audio Devices
- Companies can increase sales by offering customizable headphones, earphones, and other audio devices with unique designs and features to meet individual consumer needs.
Who This Affects Most
- Audio Devices Industry
- Brands can explore new variants and offer customizable and limited-edition audio devices to diverse consumer segments for increased sales and market share.
- Fashion Industry
- Fashion houses can collaborate with audio device manufacturers to create unique and exclusive audio products for their audience, enhancing brand image and customer engagement.
- Fitness Industry
- Fitness brands can offer limited-edition, personalized, and durable audio devices as part of their product line-up for increased customer engagement and brand loyalty.
