Ronit Judelman creates artwork that is appealing because of its dissonance. The pieces juxtapose children's toys with weapons to create pieces that are confrontational yet aesthetically attractive.
Ronit Judelman contrasts bombs and guns against kids toys -- one piece has a bomb in the belly of a child -- in such way that there is a distinct pop sensibility. Ronit Judelman is certainly an artist to watch out for, as his brilliant creations are liable to take the art world by storm.
Implications - Youth consumers are attracted to ironic humor and juxtaposition. Ronit Judelman's work taps into this appeal due to its use of contrast that creates a reaction that is both visceral and cerebral. Companies should take this mindset into account when pitching products to this demographic.
Warily Weaponized Playthings
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