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Ron de Jeremy Rum is Known as "The Adult Rum"

Pornstar Ron Jeremy's long anticipated Ron de Jeremy Rum has finally been released.

The rum was not actually created by the adult film star, but instead, a 72-year old Cuban Master Distiller called Francisco Fernandez. The Ron de Jeremy Rum has a subtle hint of oak, spice and dried fruits.

The bottle of rum is available online for a limited release purchase and first edition bottles are marked by Ron Jeremy himself.

Implications - When a star ventures into the unknown markets, fans of that star are likely to purchase the product to support as well as own a part of the celebrity's work. This creates a deeper relationship between the consumer and the star as well, as they feel that they are now connected to the star in some manner.