Swiss watch maker Romain Jerome has unveiled a new timepiece towards his Art-DNA Collection which focuses on skull center pieces as the main attraction to each timepiece. The watch is designed by John M Armleder, a famous Swiss artist, and released under the Romain Jerome name. The Art-DNA Collection has 10 luxurious watches, all marketed to different niches under the umbrella of luxurious finds. The collection mixes traditional timepieces with contemporary art to appeal to a new niche of consumers.
The watch is made of polished steel and minimal-colored lacquer. The Romain Jerome advertisements host the watch under a variety of fluorescent colors as the rays bounce off the chrome face of the watch. This skull motif channels the luxurious rocker consumer and harbors excellent Swiss watch making history.