The British company Pro Hunter started in 2007 with the idea to make Rolex watches hunting compatible.
The watches were coated with PVD to make them black and inconspicuous. The idea is that the black color prevents reflection of the sun, something that could easily frighten away an animal.
But not only hunters are interested in the brand; successful public figures and celebrities like Bill Clinton and John Mayer have been seen wearing Pro Hunter-tuned Rolex watches.
They are inspired by designs of the 50s and 60s with their minimalism and leather or cloth bracelets. The prices are about twice as high as regular Rolexes, and each series is limited to 100 pieces.