Tire Rubber-Accented Timepieces

The Roger Dubuis Excalibur Spider Pirelli Watch is Rugged

The Roger Dubuis Excalibur Spider Pirelli watch is a collaboration accessory created to offer discerning consumers with a timepiece that doesn't skimp when it comes to automotive inspiration. The watch features straps that can be easily swapped out to suit the preferences of the wearer and make use of the Quick Release System for quick changes. This is also extended to the crown of the watch to further switch up the style of the timepiece.

The Roger Dubuis Excalibur Spider Pirelli watch is constructed with a titanium case that has a diamond-like coating (DLC) and is paired with real Pirelli tire rubber for an enhanced sense of automotive design. The watch is available to order now at a price point of $76,000 each.

Image Credit: Roger Dubuis

Tire Rubber-accented Timepieces
Fashion watches with automotive inspiration and interchangeable straps that utilize the Quick Release System for easy customization.
Luxury Collaborations
Collaborations between high-end brands to offer exclusive, limited edition products to discerning consumers.
Use of Unconventional Materials
Incorporating unconventional materials, such as real Pirelli tire rubber, into luxury items to add a sense of uniqueness and exclusivity.

Where This Applies

Fashion and Accessories
Innovative luxury accessories that blend automotive and fashion design.
Luxury Watchmaking
Collaborations and unique material combinations to create high-end timepieces for a discerning market.
Automotive
Incorporating automotive design aesthetics into non-car products to expand brand identity and collaborations.
SCORE
1.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 36%
Freshness 10%