Model Jayne Baily stars in 'Rocky Road,' a seaside editorial series that is captured for Oyster Magazine. The shoot is lensed by photographer Gavriel Maynard and features a wardrobe that is grunge-inspired.
Borrowing from the 90s, fashion stylist Tanya Levak dresses her muse in casual and nostalgic pieces like satin bomber jackets, cozy knits and denim jumpsuits. The styles include pieces from American Apparel, Christopher Esber and Repetto among other labels.
This shoot's grunge-inspired beauty looks are courtesy of Jaclyn Hnitko who creates a slicked back and wet hairstyle for model Jayne. 'Rocky Road' boasts fresh-faced and sunkissed makeup and celebrates cosmetics that are natural and understated in their overall look. Its wardrobe follows a similar aesthetic and embodies an effortlessly cool air.
Why This Trend Is Growing
- Grunge-inspired Fashion
- There is an opportunity for fashion brands to tap into the grunge-inspired trend from the 90s and create casual and nostalgic pieces like satin bomber jackets, cozy knits, and denim jumpsuits.
- Slicked Back and Wet Hairstyles
- Beauty brands can explore the trend of slicked back and wet hairstyles, as showcased in the 'Rocky Road' editorial, to create products that achieve this effortlessly cool look.
- Natural and Understated Makeup
- Cosmetic companies can develop makeup products that follow the natural and understated aesthetic seen in the 'Rocky Road' shoot, catering to consumers seeking a fresh-faced and sunkissed look.
Industries Being Reshaped
- Fashion
- The fashion industry can capitalize on the grunge-inspired trend, offering a variety of casual and nostalgic pieces to meet the demand for effortless style.
- Beauty
- The beauty industry can innovate by creating products and techniques that help achieve slicked back and wet hairstyles, catering to those who desire an effortlessly cool hair look.
- Cosmetics
- Cosmetics companies can tap into the natural and understated makeup trend, developing products that enhance a fresh-faced and sunkissed appearance for customers seeking a more effortless and subtle beauty look.
