These new uniforms by Peru's anti riot police are truly awesome - they were seen parading yesterday for the first time and have been described as Judge Dread meets Batman.
The picture says it all.
Implications - Attire made for war zones and combat need to be tough, but they also need to look tough as well. Drawing inspiration from popular science fiction stories such as Robo Cop and Batman, military and law enforcement uniforms are looking increasingly aggressive. This hardcore look is mimicked in the fashion world as well as we're seeing a ton of leather, spikes, chains and studs. Being edgy is in vogue and businesses should capitalize on this with their products and marketing.
Key Themes Behind This Trend
- Aggressive Uniforms
- The trend of increasingly aggressive military and law enforcement uniforms creates opportunities for disruptive innovation in durable and intimidating attire.
- Sci-fi Inspiration
- Drawing inspiration from popular science fiction, such as Robo Cop and Batman, creates opportunities for disruptive innovation in clothing and accessories with a hardcore, futuristic aesthetic.
- Edgy Fashion
- The trend of edgy and hardcore fashion with leather, spikes, chains, and studs creates opportunities for disruptive innovation in clothing and accessory design for those who want to make a statement.
Where This Applies
- Military and Law Enforcement
- The trend of increasingly aggressive military and law enforcement uniforms presents opportunities for disruptive innovation in durable, flexible, and intimidating attire for combat and riot situations.
- Fashion
- The trend of edgy and hardcore fashion with leather, spikes, chains, and studs creates opportunities for disruptive innovation in clothing and accessory design for consumers looking for unique and bold pieces.
- Entertainment
- The trend of drawing inspiration from popular science fiction stories such as Robo Cop and Batman creates opportunities for disruptive innovation in entertainment, including movies, TV shows, video games, and comic books.
