Cyber Scrapbook Fashion

The Latest Roberto Piqueras Lookbook References Big Data

The Roberto Piqueras lookbook for Fall/Winter 2015 references one of our society's greatest feats, big data and the idea of managing it. The designer is known for his signature aesthetic that blends together contemporary and nostalgic references.

His latest menswear range is made up of five clothing varieties that each boast a different but interconnected inspiration. Whether referencing maze-themed art books, pop culture icon Aaron Swartz or big data management, the designer creates a series of collaged shirts, sweaters and statement tees that each feature a similar print.

Highlighting similar uniforms that each differ slightly from one another, this Roberto Piqueras lookbook will appeal to alternative fashion fans and is a more controlled translation of the designer's bold inspiration. Its collaged prints feature web-related symbols and words like info, cloud and cyber.

Big Data Fashion
Opportunity for fashion brands to incorporate big data references in their designs for a contemporary and tech-inspired aesthetic.
Collaged Prints
Potential for fashion designers to experiment with collaged prints that combine different inspirations to create unique and visually striking garments.
Alternative Fashion
Rise of alternative fashion styles that appeal to consumers looking for fashion that is bold, unique, and pushes boundaries.

Industries Being Reshaped

Fashion
Fashion brands can capitalize on the trend of incorporating big data references and collaged prints in their designs to appeal to tech-savvy and alternative fashion consumers.
Art
Opportunity for artists to explore the concept of collaging different inspirations and symbols in their artworks, influenced by the trend seen in Roberto Piqueras' lookbook.
Technology
Tech industry can explore collaborations with fashion brands to integrate big data symbolism in wearable technology, creating innovative and stylish tech products.
SCORE
4.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 69%
Freshness 8%