Dark and edgy, the Roberto Cavalli Fall 2013 campaign channels what happens after a societal party. Shedding propriety for an edgier attitude, socialites embrace their darker sides, which is reflected in the glamorous rocker looks showcased throughout the photoshoot. Full of furs, bold prints and structured cuts, the outfits are nevertheless not what the typical socialite would don.
The Roberto Cavalli Fall 2013 campaign was shot on location at a downtown Paris building by famed photographer Mario Testino. It stars models Liu Wen, Liya Kebede and Iselin Steiro. They were outfitted by stylist Marie Chaix, who made sure that the androgynous ensembles exuded sensuality. The elegant and vampy looks were accented with such accessories as the Hera bag and jewelry fashioned after moths, snakes and fruit.
Key Themes Behind This Trend
- Edgy Fashion Campaigns
- Fashion brands can create edgy campaigns that break away from traditional societal norms, encouraging customers to embrace a darker and edgier attitude.
- Androgynous Fashion
- Designers can create collections that feature androgynous looks that exude sensuality, offering customers an exciting new fashion aesthetic.
- Moth-inspired Jewelry
- Jewelry designers can create collections inspired by nature, featuring moth, snake, and fruit motifs that are both unique and eye-catching.
Where This Applies
- Fashion Industry
- Fashion designers can create edgy collections that appeal to customers looking for a darker and more adventurous fashion aesthetic.
- Jewelry Industry
- Jewelry designers can create unique and eye-catching pieces inspired by nature that are sure to capture customers' attention.
- Advertising Industry
- Ad agencies can create campaigns that break away from traditional societal norms, encouraging viewers to embrace their edgier and darker sides.
