The Roberto Cavalli AW12 ad campaign evokes the mystical Fates that emerge in ancient Greek myths. Instead of telling and even controlling the destinies of men, however, these three control the destiny of fashion. Considering that fashion designers are often said to predict the next big fashion fad, this theme is pretty appropriate.
Shot by photography duo Mert Alas & Marcus Piggott, the Roberto Cavalli AW12 ad campaign stars the bewitching Natasha Poly, Mariacarla Boscono and Karen Elson. Set against a colorfully rich autumn backdrop, the hauntingly dark gowns they don seem like mesmerizing voids that suck the consumers in. Embracing the surreal, the Roberto Cavalli AW12 ad campaign really goes down the mythical route.
Fiery Fate Photography
More Stats +/-
Sophisticated Sensual Photography
Cheeky Fashion Campaigns
Chic Shade Campaigns
Ruby-Red Lipped Editorials
Cultural Jewelry Campaigns
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.