The Roberto Cavalli AW12 ad campaign evokes the mystical Fates that emerge in ancient Greek myths. Instead of telling and even controlling the destinies of men, however, these three control the destiny of fashion. Considering that fashion designers are often said to predict the next big fashion fad, this theme is pretty appropriate.
Shot by photography duo Mert Alas & Marcus Piggott, the Roberto Cavalli AW12 ad campaign stars the bewitching Natasha Poly, Mariacarla Boscono and Karen Elson. Set against a colorfully rich autumn backdrop, the hauntingly dark gowns they don seem like mesmerizing voids that suck the consumers in. Embracing the surreal, the Roberto Cavalli AW12 ad campaign really goes down the mythical route.
Why This Trend Is Growing
- Mythical Fashion
- Opportunities for fashion brands to incorporate mystical and mythical themes into their campaigns, especially in the autumn season.
- Dark and Haunting Photography
- The trend for fashion brands to embrace eerie and otherworldly photography styles for their ad campaigns.
- Surreal Fashion
- The use of surreal aesthetics and designs for fashion collections and marketing campaigns.
Industries Being Reshaped
- Fashion
- Fashion brands can draw inspiration from mythical themes and dark and haunting photography styles for their collections and marketing campaigns.
- Photography
- Photographers can develop their skills and style to meet the growing demand for dark and surreal fashion photography in the industry.
- Advertising
- Advertisers and marketers can incorporate mythical and surreal themes into their campaigns to evoke emotions and capture the attention of consumers.
