The Roberto Cavalli AW12 ad campaign evokes the mystical Fates that emerge in ancient Greek myths. Instead of telling and even controlling the destinies of men, however, these three control the destiny of fashion. Considering that fashion designers are often said to predict the next big fashion fad, this theme is pretty appropriate.
Shot by photography duo Mert Alas & Marcus Piggott, the Roberto Cavalli AW12 ad campaign stars the bewitching Natasha Poly, Mariacarla Boscono and Karen Elson. Set against a colorfully rich autumn backdrop, the hauntingly dark gowns they don seem like mesmerizing voids that suck the consumers in. Embracing the surreal, the Roberto Cavalli AW12 ad campaign really goes down the mythical route.