Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Innovation Through Devotion

Robert Fields, Lead Innovation and Insight Engineer at Kenwood

— March 3, 2017 — Business
Kenwood, a company that manufactures cutting-edge consumer goods, prides itself on offering the best in efficient kitchen appliances that enhance user experience.

Trend Hunter spoke with Robert Fields, Lead Innovation and Insight Engineer, to get a better understanding of how his team at Kenwood views innovation.

Can you tell us a little about your role and what led you to it?

By trade, I’m a product designer, but I've been involved in various technology transfer and engineering jobs as well. This led me to my current role on the innovation team at Kenwood. We’re a small team and we work on innovative ideas, concepts, and strategies.

How does your team generate great ideas? Do you have certain rituals to make creativity happen?

To make creativity happen we try to look at many different sources -- everything from subscription services like Trend Hunter, to going out to interesting shows and scouting. We’re part of De’Longhi group, so it’s interesting to see the different technology is being implemented in other areas.

We do a lot of our own trend foresight work as well, which helps to ideate. Right now, we’re working a trend forecasting project that will aim to uncover trends in relation to food products on a global scale.

What are some barriers to innovation? How do you get around them?

Action to risk is probably the biggest barrier to innovation. To get around it, we use robust and reliable consumer-focused information that shows us that the innovation we’re working on is well-worth the risk that might be associated with it.

Do you have specific rituals for resetting to be creative?

Not a specific ritual. I don’t think that creativity is something that you can really make a process around, it’s important to just give yourself time to generate new ideas, rather than do a specific activity to try and ignite your creativity.

What are some examples of things you can do to create a culture of innovation?

Again, allowing time is the most important to me. It’s so easy to get caught up in your day-to-day work, especially in engineering, because we’re always working on a lot of projects. Setting out time for yourself to get out of your daily routine a bit to collaborate and maybe switch up the environment really helps to facilitate a culture of innovation.

What do you think your industry will look like in 10 years?

It will be majority altered by the digital world.

What’s the most unconventional thing you have done to get creative inspiration?

I think going to completely unrelated shows has been the most unique thing that I’ve done to get creative inspiration. An example of this is when we went to a gardening show and ended up potentially partnering with a gardening equipment manager that specializes in tools for cutting.

Have you identified any gaps in your innovation process that you're looking to improve on?

Because we’re part of a large company, I think it’s important to share specific points that have come up so that everyone is able to learn from them and prevent similar issues from arising in the future. Recording past lessons and sharing them throughout the company is something that we can improve on I think.

At your company, do you see a connection between regional trends and global trends?

Definitely, we try to track this because different food trends come from areas all over the world, so we try to get an understanding of where they’re moving on a regional level. This allows us to get an idea of whether or not they’ll become a global trend as well.
1.9
Score
Popularity
Activity
Freshness