The latest lookbook for the ROARK Spring/Summer 2013 Collection sprouts a new idea of what fashion-forward menswear brands should be. The clothing was designed by the Los Angeles-based fashion collective ROARK, with each piece being a celebration of the individual in order to keep them at the forefront of men's fashion. This modern-age collection mixes the casual with the formal to create a multifunctional wardrobe for the dapper gentleman who appreciates a relaxed fit.
Striving to blend fabrics and shapes, the designers used a multitude of fabric combinations and layering giving the collection depth. From loosely constructed knits, tailored suit jackets to linen pleated shots, the menswear brand uses the right mixture of pieces in order to increase the wearability of its pieces. The ROARK Spring/Summer 2013 Collection proves that the collective has growing capacity.
What Makes This Trend Stand Out
- Multifunctional Wardrobe
- Fashion brands can focus on creating multifunctional wardrobe options for men to increase wearability and appeal to a wider audience.
- Blend of Fabrics and Shapes
- Designers can experiment with combining different fabrics and shapes to create new and innovative looks in men's fashion.
- Celebration of Individuality
- More fashion brands can follow ROARK's lead and celebrate individuality in fashion design to cater to customers who value uniqueness in their clothing choices.
Sectors Adopting This
- Fashion
- The fashion industry can capitalize on the trend of combining fabrics, shapes and functionality while catering to the diverse and unique needs of their customers.
- Retail
- Retailers can expand their offerings with a wider range of multifunctional men's wear options to appeal to a broader range of customers seeking flexible clothing options.
- Textile
- Textile companies can experiment with blending fabrics from different textures and materials to create new types of fabrics that can offer more benefits and enhance comfort and wearability.
