Italian label ROA drops its latest collection for the Fall/Winter 2018 season, with a strong inspiration drawn from a hiking lifestyle. The label sees two new versions of its signature boots, elevated with soft Kudu leather materials adorned with either a cracked antique design in a dark brown tone, a worn-in paint splatter design in black, or a stone-washed iteration in gray. The latest hiking shoes boast some colorful touches as well with some bright blue among pearl grey and dark red.
The pieces see high-tech mesh materials, parachute nylon fabrics, and kudu hide across its exteriors. Notably, the design delivers functionality through its lightweight element, with high shock resistant heel with a granular feel. It is constructed using the same fiber used to develop bullet-proof vets. Finally, the outline on the Vibram foundation prepares itself for any terrain.
Why This Trend Is Growing
- Hiking-inspired Footwear
- Disruptive innovation opportunity: Develop sustainable and eco-friendly hiking-inspired footwear using innovative materials.
- High-tech Mesh Materials
- Disruptive innovation opportunity: Create high-performance sports apparel using advanced mesh materials for improved breathability and comfort.
- Functional Lightweight Design
- Disruptive innovation opportunity: Design and manufacture lightweight and durable products for outdoor enthusiasts that offer optimal functionality and comfort.
Industries Being Reshaped
- Outdoor Apparel
- Disruptive innovation opportunity: Integrate smart technology into outdoor apparel for enhanced performance and safety.
- Footwear Manufacturing
- Disruptive innovation opportunity: Incorporate sustainable manufacturing practices and materials in the production of footwear.
- Sporting Goods
- Disruptive innovation opportunity: Develop innovative and high-performance sporting goods that cater to the needs of athletes and outdoor enthusiasts.
