The Rivian In Case of Adventure collection is a series of activewear styles created with outdoor lifestyles in mind to support those with a penchant for exploration. The collection includes styles for men and women including the Adventure Jacket, Adventure T-Shirt and more that are each crafted out sustainable materials like ECONYL regenerated nylon or TENCEL fiber. The result is a series of garments and accessories that are ready to withstand the rigors of life in the wilderness.
The Rivian In Case of Adventure collection is available now directly from the electric vehicle brand's website and is sure to entice avid adventurers looking to take to the wilderness in style. The collection was created in collaboration with former New Balance designer Greg Jackson.
Image Credit: Rivian
Why This Trend Is Growing
- Sustainable Activewear
- The Rivian In Case of Adventure collection offers sustainable activewear options created with environmentally-friendly materials like ECONYL regenerated nylon or TENCEL fiber.
- Outdoor Lifestyle Fashion
- The collection caters to outdoor enthusiasts by providing stylish and functional garments and accessories designed specifically for exploration and adventure.
- Branded Collaborations
- The collaboration between Rivian and former New Balance designer Greg Jackson showcases the growing trend of brands partnering with designers to create unique collections.
Industries Being Reshaped
- Electric Vehicle
- Rivian's launch of an activewear collection highlights the brand's dedication to creating a holistic lifestyle experience for EV owners and promotes a more sustainable way of living.
- Fashion
- The Rivian In Case of Adventure collection represents a crossover between the fashion and outdoor industries, providing stylish yet functional clothing options for outdoor enthusiasts.
- Sustainability
- The use of sustainable materials in the Rivian In Case of Adventure collection aligns with the growing demand for eco-friendly products and promotes sustainable practices in the fashion industry.
