Nomad's Spring 2015 editorial, Ritual of Rivals, is a clear example of the direction menswear is taking these days. As the fashion industry continues to embrace new gender ideals, it's apparent that the modern man is influenced by more than the stereotypical 'macho' interests so prevalent just a handful of years ago. The Ritual of Rivals is, after all, inspired by Vaslav Nijinsky's 1913 ballet, The Rite of Spring.
Although undeniably moody and masculine, the Canadian retail shop writes, "We’ve selected contemporary labels such as Comme des Garçons Homme Plus, Matthew Miller, OAMC, and adidas by Raf Simons to parallel the sense of rebellion and emphasis placed on individuality and creativity. The imagery evokes the notion that the old will be destroyed and grow into something new." Ritual of Rivals showcases this and more beautifully.
Key Themes Behind This Trend
- Gender-inclusive Fashion
- The fashion industry is embracing new gender ideals, leading to the influence of more than stereotypical 'macho' interests.
- Rebellion and Individuality
- Ballet-inspired menswear emphasizes rebellion and the importance of individuality in fashion.
- Destruction and Transformation
- The Ritual of Rivals editorial showcases the idea that the old will be destroyed and grow into something new.
Where This Applies
- Fashion Retail
- Fashion retailers can capitalize on the trend of gender-inclusive fashion by offering a wider range of options for men.
- Menswear Brands
- Menswear brands have the opportunity to create collections that emphasize rebellion and individuality, inspired by ballet and other art forms.
- Creative Collaborations
- Collaborations between fashion brands and artists can create unique and transformative collections that resonate with consumers.
