RIMOWA, a high-end German luggage brand that's perhaps best known for its grooved aluminum cases, recently hosted its very first pop-up on Beverly Hills' famed Rodeo Drive street.
At the event, celebrities such as singer Pharrell Williams, model Alessandra Ambrosio, and actor Jasmine Sanders were present, making for an exclusive experience that enabled the brand to really draw attention to its offerings, and its plans to open up new concept stores in the future.
The pop-up's first day was December 13th, and it will be open for the next six months, giving consumers plenty of time to check out the brand's offerings. All profits that were earned from the pop-ups first day will be donated to the Thomas Fire Fund, to support victims of the recent wildfires in Los Angeles.
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