The Fall/Winter 2010/11 Rick Owens photo shoot in GQ Germany stirs up dark and grim thoughts as his designs continue to generate melancholy ideals. Labeled as the 'Prince of Darkness,' Owens' creations are genuinely different and unique.
Shot by Asha Mines and Odile B. Schroder, the spread encompasses the on-going dark trend that Rick Owens is infamous for. Rick Owens' designs foster a unique following as he provokes and stirs the fashion world.
Implications - No longer looking for airy aesthetics, consumers are attracted to darker ones. Products that feature a statement-making style appeals to those shoppers who want to differentiate themselves from their fellow customers.