It's annoying when people borrow your things and then fail to return them, and vice versa. Sometimes you borrow things and just plain forget to return them. The Return My Pants website can keep track of things you are lending and things you are borrowing.
The Return My Pants website emails you reminders as well as the person that you are borrowing things from, or lending things to.
Implications - The eco-movement has swept across a large cross-section of society and transcends niche groups. The movement values sharing products and reducing the amount of consumption that is necessary for an individual. Companies can capitalize on this by offering services and products that cater to that specific lifestyle.