PüreCouture by Püre is a sanitizing retail closet that was created to disinfect garments with UV light and allow for retail tags to remain intact. The closet addresses the needs of the current and future fashion retail landscape, as retailers need new ways to instantly freshen garments and minimize the spread of contaminants between consumers. With PüreCouture, products are sanitized in a matter of minutes, with 99.9% of pathogens effectively destroyed.
The product helps to address the fact that consumers are eager to return to stores and be able to try on articles of clothing, and the product neatly fits into retail stores with its mirrored front. The PüreCouture is an ideal long-term alternative to dry cleaning and manual sterilization of merchandise and although it is fit for retail settings, it may also be purchased for in-home use.
Image Credit: Püre