Sustainable Playful Bathing Suits

Vitamin A Debuted the New RESP21 Collection

Vitamin A — the playful swimwear brand dedicated to sustainability — recently expanded its portfolio with the introduction of the new RESP21 Collection, as part of the Paraiso Miami Beach digital event. True to form, the entire collection was created with eco-friendly textiles including Recycled Metallic, Shimmer EcoRib, and Yarn-Dyed Recycled Stripe.

The RESP21 Collection did not disappoint and features a range of signature best sellers, coupled with fresh takes on the iconic styles. The new series evokes a sense of playful fun with a pastel palette that will flatter any complexion. The series includes cheeky bikinis, form-fitting one-pieces, and elevated cover-ups.

The full RESP 2021 collection will be available to purchase online on Vitamin A's website beginning November 2020.

Sustainable Swimwear
Disruptive innovation opportunity: Develop innovative and eco-friendly materials for sustainable swimwear.
Playful Fashion
Disruptive innovation opportunity: Create playful and fun designs in the fashion industry.
Digital Fashion Events
Disruptive innovation opportunity: Explore new ways to showcase fashion collections through digital platforms.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity: Integrate sustainability practices into fashion production and design.
Textiles
Disruptive innovation opportunity: Develop eco-friendly textiles and materials for various industries.
E-commerce
Disruptive innovation opportunity: Improve online shopping experiences for fashion consumers.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 72%
Freshness 9%

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